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A leopard can’t change its spots but a Minx sure can! And that’s how Cushla Reed, owner and designer extraordinaire behind Minx Shoes, built a name to be reckoned with – through constant evolution. The hardy entrepreneur has weathered many storms since founding the iconic brand in 2000 but her enthusiasm for youthful, colourful and feminine designs remains undiminished. Today Cushla, a wife and a busy mother of daughters Scarlett and Abbey, has her foot in many doors both locally and overseas, and she recently launched an accessory line, Minx Dots, following a successful bag range. When she’s not connecting the dots in business, Cushla can be found visiting the local farmers’ markets, tending to her lifestyle block in East Auckland, painting, or driving in the Minx Mobile – which is, of course, easily spotted in the polka dot theme!


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